National Tire and Wheel (NTW) was hurting, after re-platforming their system to Magento 2 their existing agency was over their head. The system was super slow and many pages loaded in 7-8 seconds. Additionally, SEO features of Magento were not properly functioning and they were seeing their SEO ranks plummet. Store conversions were well below 0.25%. We considered both a path of fixing the Magento 2 store or re-platforming to Big Commerce. After some deliberation, re-platforming to Big Commerce won out. We settled on an approach of using Hawk Search to help improve the site faceted navigation and search along with Big Commerce to power the store. We migrated in less than 3 months. Page loads decreased to 2-3 seconds, and we saw conversions rates more than double.
February 8, 2021