Mobile e-commerce strategies
If you run a mobile e-commerce business, implement a sound strategy and user-friendly site to grow your market and improve clients’ shopping experience. As of 2015, mobile web traffic surpassed desktop traffic, and by the end of 2017, mobile revenue rose to almost 25% of e-commerce revenue – a figure that is expected to continue rising.
The Fourth Industrial Revolution, which is characterized by the integration of technology into day-to-day life through developments such as the internet of things and artificial intelligence, has revolutionized the way businesses operate. Consequently, customers now expect to be able to interact with businesses and make purchases on the go via their mobile phones.
E-commerce strategies and user experience
Here are some tips related to mobile e-commerce strategy as it relates to user experience:
Optimize your mobile site and use Google AMP if possible.
It is important that your e-shop is optimized for mobile use. This includes scalability analysis to ensure that all text and images are viewable on mobile devices, as well as considering the amount of detail shown per page. With mobile sites, it is useful to provide clear images and keep text to a minimum – only showing the necessary product information.
What is Google AMP? AMP is an open-source framework launched by Google, aimed at making the mobile web a faster, more beautiful experience. Get this BigCommerce just announced that its sites will include AMP for free. That is a pretty compelling offer and a very very big deal, mobile speed scores are top of Google list.
Give your clients a personalized experience
With mobile shopping, it is very important that clients are shown the information that is important to them to avoid the need to scan multiple pages before making a purchase. Personalization may include showing clients products based on detailed search criteria or the ad that brought them to your site.
Develop a navigable mobile site
Consider what goes into a purchasing decision while designing your mobile site. Many clients like to read reviews and compare similar products before making a purchase. Find a way to show your clients this important information without too much hassle (i.e., without having to navigate multiple pages before making a decision). The more complicated it is to navigate your site, the more likely you are to convert potential clients.
Focus on a younger generation of clients
The younger generations (millennials and Generation Z) make up the majority of mobile e-commerce clients. Therefore, it is important to focus your mobile site and marketing on the attainment of this younger demographic. Social websites such as Facebook, Twitter and Instagram can be great spaces to attract these clients through mobile marketing.
Ensure security and privacy
Although distrust in e-commerce has begun to fade, maintaining your clients’ security and privacy should always be a top priority when handling financial information.
And make sure you checkout works on mobile!!!!
Easier said than done on most shopping carts.
The future of e-commerce
As mentioned, there is an upward trend in mobile usage for both overall web traffic and e-commerce. However, within this growing market segment, there are also changes taking place, such as voice search. Voice recognition technologies, such as Apple’s Siri and Amazon’s Alexa, coupled with artificial intelligence and machine learning, are a source of great potential within the e-commerce space.
To learn more about mobile e-commerce, reach out to our experts at Xumulus. Xumulus is an e-commerce and web development company based out of Chicago.