Why is web design important?
The first impression is the last.
Your website is the first contact point of your potential customers with your business. If they don’t like it, they will, most probably, not associate with you. They will judge you based on your website, and hence, you must design a website that impresses them.
It also helps in your SEO campaign
Many web design elements and practices influence the way your website content publishes on it. It also affects how search engine crawlers crawl and index your website. In a manner, your website design influences your SEO results.
It sets an impression for customer service
Customers also predict the quality of customer service once they visit your website. If the website does not impress them, they might not engage with you. If they find you not putting effort into your website, they will presume that you will not put effort into helping them.
It helps to stay ahead of your competitors.
With an engaging and easy-to-navigate website, you can earn some brownie points by beating your competitors in the game. Remember, your competitors are already working on web design, and if you don’t put effort into your website design, they might put you back in the race.
It creates consistency
Just driving traffic is not the goal of any company. You also want to build your brand. With an interactive, intuitive, and attractive web design, your visitors will be able to remember your brand. When they want to take any action, they will remember you as the first choice.